The Tourist Alliance, made up of the municipalities of Cambrils, Reus, Salou and Vila-seca, is promoted again at the International Tourism Fair (FITUR) that this year is held from May 19 to 23 at the IFEMA venue in Madrid, with a joint meeting space with the Patronat de Turisme de la Diputació de Tarragona and Port Aventura World.
The municipalities of the Tourist Alliance have been institutionally represented at FITUR by the Mayor of Cambrils, Camino Mendoza and the Councilor for Tourism and Foreign Projection, Marta Borràs; the mayor of Salou, Pere Granados; the Councilor for City Promotion of the Reus City Council, Montserrat Caelles and the Mayor of Vila-seca, Pedro Segura and the Councilor for Innovation and Tourism, Cristina Cid.
As every year, tourism entrepreneurs from accommodation, travel agencies, tour operators, media and tourism service companies, among others, are the main users of the professional space that in this edition will operate by appointment due to the limited capacity and will comply with all the necessary hygienic measures and established by the sanitary protocols of the fair. These protocols include digital accreditations, nominative and linked to a verification process with a negative COVID19 test.
The use of the fair space of the Alliance will be, from this Friday, to attend visitors, mainly families, who are looking for information for their vacations.
The Tourism Alliance
The Tourism Alliance, comprising Cambrils, Reus, Salou and Vila-seca, this year celebrates the 15th anniversary since it was formed. The actions of the Alliance respond to the added value of coordination and integration of efforts to the common objectives of the municipalities that comprise it, with the generation of synergies that result in a higher efficiency of actions, greater visibility and better management of tourism promotion of the destination.
Attendance at fairs, promotions aimed at the final public, advertising in the media, advertisements in cinemas, programmatic digital campaigns, television spots, etc. are some of the actions carried out and which have been strategically planned, segmented and aimed at attracting and retaining visitors.
The Alliance has made a commitment to national tourism, highlighting activities in the Basque Country, Cantabria (Santander), Navarre and La Rioja (Logroño), but also in the area of Aragon (Zaragoza) and the Community of Madrid, without forgetting the Catalan visitor, with actions in the city of Barcelona and its province and in the city of Lleida. As for international tourism, the actions have been directed mainly to French and Andorran tourism.
It should also be noted that most of these actions have had the participation of Port Aventura World and the collaboration of the Patronat de Turisme de la Diputació de Tarragona and the Costa Dorada brand. The main responsible for this alliance make a very positive assessment of the joint work and consider that the good results reinforce this strategy for the future.
For this 2021, the main campaigns planned will prioritize the state and Catalan tourism with the aim of loyalty and deseasonalize it. These campaigns will be online advertising and communication, as they are considered the most effective tools to publicize the tourist attractions of the territory.