PortAventura World reopens its doors on 17th February, ushering in the longest season in its history and its first Carnival celebration, along with other great new features. In addition, the company is clearly committed to the customer experience and, to this end, has created a new area dedicated to visitors who come every year to enjoy its attractions, hotels and shows.
PortAventura World aims to surpass the record number of visitors recorded in 2019, just before the pandemic, of 5.2 million people, as well as continuing to recover its figures for international customers, which in 2022 were divided especially between the French market (18% of total visitors) and the British market (7%).
In the new season, PortAventura Park will open its doors to the public for 276 days (+9% compared to 2022 and +17% compared to 2019), while Ferrari Land will open on 31 March and extend its calendar for 264 days, +3% compared to last year and +21% compared to 2021. In addition, Caribe Aquatic Park will extend its opening over 100 days, +7% compared to 2022, opening on 27 May.
The most popular Carnivals at PortAventura World
One of the main novelties awaiting visitors is the Carnival celebration inside the park, which will be inspired by the popular Brazilian and Italian traditions. The resort will be putting on a large number of shows, as well as activities such as batucadas, parades of troupes and floats that will take place over the weekends of February and March, in an edition of 15 non-consecutive days full of excitement and new experiences.
The new shows include ‘Aires de Carnaval’, which will be held in the Imperial Theatre; ‘Viva Carnaval’, which will take place in the Cantina; ‘La Reina del Carnaval’, which can be seen in the Far West Saloon, and ‘Magic Carnaval’. Visitors will also be able to enjoy street entertainment such as ‘Remember’, ‘Bombastik’ and ‘Xanquers Venecianos’. Several troupes from Tarragona, street actors and characters and a Brazilian animation group will also join the party.
Another new feature of 2023 will be the sale of tickets with a date set by the customer, as well as tickets without a set date, with the possibility of visiting the destination on any day of the season. Resort customers will also be able to purchase ‘multiday’ tickets, with access for 2 and 3 consecutive days.
A strong environmental commitment
In 2023, PortAventura World, focused on achieving the United Nations Sustainable Development Goals (SDGs), will continue to promote its strategy in terms of sustainability. The most important initiative in this regard will be the inauguration of its photovoltaic plant, PortAventura Solar. With an investment of close to 5 million euros, the project involves the installation of a total of 11,102 solar panels on an area of 6.4 hectares – equivalent to 9 football pitches – and with a power of 6.05 megawatts peak (MWp), with the expectation of covering a third of the resort’s energy needs.
The entertainment revolution and security efficiency
PortAventura World will continue to grow efficiently, leveraging innovation as a fundamental tool to achieve this, improving customer and employee satisfaction and creating long-term value in a sustainable way. For all of this, advances in digitisation are fundamental, as demonstrated by several assets that will be described throughout the season. PortAventura World seeks to establish an agile, collaborative and diverse environment that fosters innovation and transformation.
Thus, this year will see the launch of a new version of the virtual game ‘The Beat Challenge’, created by PortAventura World and LaLiga, which aims to be the benchmark for new digital entertainment. There will also be a new mobile application that will make it easier for customers to visit from the moment they decide to visit PortAventura World.
In addition, PortAventura World and Sony Pictures Entertainment have announced the creation of the world’s first dark ride roller coaster, ‘Uncharted’, inspired by the blockbuster film of the same name. The new attraction, which will open to the public inside the park in the middle of the year, will offer an adrenaline-filled ride of nearly 700 metres and more than 12 metres high.