The Vila-seca Municipal Tourism Board is taking part from March 20 to 22 in B-Travel, the experiential tourism fair held at the Montjuïc venue of Fira de Barcelona, which marks the start of the new tourism season.
The destination is promoted within the Costa Daurada stand as part of the Córner Agreement with the Tarragona Provincial Council. This shared space brings together various municipalities and tourism entities from the region, with the aim of showcasing the tourism offer of Vila-seca, la Pineda Platja to both the general public and industry professionals.
Over the three days of the fair, Vila-seca will present its main attractions, with special emphasis on its beaches, family-oriented proposals, natural spaces, gastronomy, and leisure activities available throughout the year. Participation in B-Travel helps to strengthen the destination’s visibility among the Catalan public, one of its main source markets.
This year, the fair celebrates its 33rd edition and brings together national and international destinations, travel agencies, companies in the sector, and tourism organizations presenting proposals based on travel experiences, sustainable tourism, and specialized activities.
With more than 26,000 visitors in the last edition, B-Travel has established itself as one of the leading tourism events in Catalonia and a strategic platform for promoting destinations and building connections within the sector.
Participation in this fair is part of the promotional actions carried out throughout the year by the Tourism Board to raise awareness of Vila-seca, la Pineda Platja and position it as an attractive destination for family and quality tourism.