The heads of the “Patronats de Turisme de la Diputació de Tarragona Costa Daurada, Salou, Cambrils i Vila-seca”, together with the “Federació Empresarial d’Hostaleria i Turisme de la província de Tarragona” (FEHT), today signed the new Joint Tourism Promotion Plan for 2021 with a budget of 1.5 million euros.
This promotion plan, initiated in 2014, has the fundamental objective of applying part of the resources obtained from the tax on overnight stays in regulated establishments and it is the FEHT that is responsible for managing it in its entirety. Thus, for several years, very positive synergies have been created between the public and private sectors to achieve promotional objectives, both in relation to the Costa Dorada and the towns of Salou, Cambrils and Vila-seca, as well as tourist establishments: hotels, campsites and flats. This year, the Plan has a budget of 1,500,000 €, an amount higher than previous plans due to the difficulties that the tourism sector is going through. This increase has been possible thanks to the efforts made by the Tarragona Provincial Council’s Tourist Board.
Meritxell Roigé, president of the Patronat de Turisme de la Diputació de Tarragona; Pere Granados, Patronat de Turisme de Salou; Marta Borràs, councillor for External Projection and Tourism in Cambrils; Cristina Cid, councillor for Innovation and Tourism in Vila-seca, and Berta Cabré, president of the FEHT, were the representatives who, today with the signing of the Plan, have given the starting signal for this year.
Cabré, president of the FEHT, said that “we are very grateful to the Tarragona Provincial Council and the town councils of Salou, Cambrils and Vila-seca for reactivating the joint promotion plan. It is a fact that demonstrates the good harmony and that public-private collaboration can work perfectly. This year, we all have the same objective: to reactivate tourism demand in our destination and this Plan will help us with many different promotional actions”.
The most important actions
The tourism sector is in a complicated situation due to the pandemic. Therefore, the main promotional activities to be carried out in the near future will be aimed at the national and European markets – the ones that will be most likely to visit us this summer. Although there will also be actions in those countries such as Russia and Eastern Europe where it is expected that, soon, can also visit the Costa Dorada. The main actions of the plan will be aimed at communication, sports promotion, advertising, digital marketing and tourism promotion.
Thus, approximately 35% of the budget of this year’s plan is aimed at the domestic market, 28% in French, 16% to the rest of Europe, 12% to Russian and Eastern European countries and, finally, 9% to the promotion of sporting events. In addition, this year a first action will be launched to capture a new market such as Israel.