The Strategic Plan for Tourist Activity in Vila-seca was presented in 2017 as a deep commitment of the Vila-seca Municipal Tourism Board to enhance and optimise the destination, as well as to promote new ways for development and growth in the sector for the 2017-2021 period.
The process to draft the Strategic Plan started in 2016, when both public and private sectors analysed the reality of the destination and identified a diagnostic for tourist activity. This diagnosis was used to establish different improvement opportunities in order to consolidate the tourist model and ensure that it was a prestigious and popular destination.
The Strategic Plan for Tourist Activity in Vila-seca was written and designed by the Tourism and Leisure Science and Technology Park of Catalonia (PCT), responsible for diagnosing the plan and for designing the proposals that would ensure the advancing and attainment of the targets established.
After consolidating the actions set out in the Strategic Plan, the Continuity of the Strategic Plan 2023-2026 was drawn up, a tool for achieving excellence through new formulas and objectives to be achieved in this new period.