The municipalities of Cambrils, Reus, Salou and Vila-seca, together with PortAventura World, are jointly promoted this May in Bilbao and Zaragoza, thus reinforcing the strategy of the action plan in the national market.
As for Bilbao, the promotional action has included the presence at the fair Expovacaciones (6, 7 and 8 May), while in Zaragoza, the action has been held at the fair Aratur (13, 14 and 15 May). The representatives of the municipalities attended several media in the stands that received a welcome pack with photographic and audiovisual material to complement the tourist information of the municipalities, proximity products and merchandising.
During the fairs have been offered tastings of Vermouth of Reus and was attended by the animation of PortAventura World.
In the case of the Aragonese capital, the promotion has been complemented by a report on the local Aragonese television La8 Zaragoza and the 3-month broadcast of the video spot set by the Aliança, as well as the winemaking of two urban bus lines in the city.
Both promotional actions have been valued very positively, with a great influx of families that continue to position the municipalities as the most desired for this season 2022. Most of the visitors to the stand showed their intention to book and a lot of interest to know the attractions proposed by the members of the Aliança.
With the forecast of growth of the national market, the initiatives set out in the Aliança Action Plan 20022 are highly appreciated.