Vila-seca starts its 2025 tourism promotion with its presence at FITUR

Vila-seca has launched its 2025 promotional calendar, reaffirming its commitment to international tourism through its participation in FITUR, one of the most important trade fairs in the sector, held in Madrid from January 22 to 26. The municipality’s presence at this event is carried out in collaboration with the Tourism Alliance, which includes Cambrils, Salou, Reus, and Vila-seca, under the coordination of the Tarragona Provincial Tourism Board and the Costa Daurada brand, as well as the Catalan Tourism Agency with the Catalunya Experience brand.

At FITUR, Vila-seca presents its tourism offer based on family, cultural, gastronomic, and experience-based tourism, with a special emphasis on sustainability and innovation. The main goal of its participation is to establish itself as a leading destination and form partnerships with tour operators to attract new international visitors, particularly from emerging markets.

Through this promotional initiative, Vila-seca strengthens its position within the Costa Daurada as a destination that combines nature, culture, and high-quality family experiences. Furthermore, FITUR serves as a strategic opportunity to demonstrate its commitment to a sustainable and competitive tourism model, ensuring future growth and success for the municipality.