Vila-seca, Pineda Platja has been promoted from the 4th to the 6th November at the World Travel Market in London, together with other municipalities of the Costa Daurada, in Tarragona. The World Travel Market is one of the most important tourist fairs in the world and is key to promoting the destination.
The British market is of great strategic value for the Costa Daurada. Therefore, participation in this fair is a great opportunity for promoting the destinations. Vila-seca, La Pineda Platja is present through the “Patronat de Turisme de la Diputació de Tarragona”, specifically under the brand name Costa Daurada, and is promoted within the stand of “l’Agència Catalana de Turisme de la Generalitat de Catalunya”, using the International Corner formula. This formula allows the participation of different patronages and tourist offices, as well as companies and other tourist agencies, adding efforts and optimizing resources.