The destination is taking part in Costa Daurada’s joint promotional initiative at IFTM Top Resa in Paris, continuing its positioning strategy in this international market.
The French market continues to play an important role in Vila-seca, la Pineda Platja’s international tourism promotion strategy. In this context, the Municipal Tourism Board is taking part in the initiatives developed under the Costa Daurada Joint Promotion Plan, including the destination’s presence at this year’s edition of IFTM Top Resa, held in Paris from 15 to 17 September.
The initiative brings together the Tourism Boards of Tarragona Provincial Council, Salou, Cambrils and Vila-seca, alongside the Business Federation of Hospitality and Tourism of the Province of Tarragona (FEHT).
France is a particularly relevant market for Vila-seca, la Pineda Platja, both because of its geographical proximity and because of the wide range of visitor profiles for whom the destination offers experiences suited to different types of travel.
Beyond the appeal of its coastline and beaches, Vila-seca, la Pineda Platja offers a wide range of experiences centred around family tourism, nature, heritage, gastronomy, wellness and sport, as well as leisure and entertainment. This diversity also makes it possible to attract visitors beyond the traditional summer season.