Vila-seca continues to strengthen its position as a leading destination in the field of international sports tourism. This week, the municipality welcomed representatives of Olympique Lyonnais, including board members and managers from the club’s operations and commercial departments.
The visit forms part of the tourism and sports promotion initiatives aimed at further positioning Vila-seca and la Pineda Platja as an ideal destination for sports training camps, team stays and international sporting events throughout the year.
During the meeting, several topics related to the role of football as a driver of tourism activity beyond the high season were discussed, as well as the continued growth and international projection of women’s football, a sector that is creating new opportunities for destinations specialised in sports tourism.
The meeting also provided an opportunity to exchange experiences and explore future collaboration opportunities, highlighting the strengths Vila-seca has to offer: high-quality sports facilities, accommodation adapted to professional and amateur teams, a strategic location on the Costa Daurada, and a complementary offer focused on wellness, leisure and sports recovery.
Vila-seca’s commitment to sports tourism is part of the municipality’s strategy to promote year-round tourism activity and attract visitors beyond the summer season.
Through initiatives such as this, Vila-seca reaffirms its commitment to making sport one of the key drivers of promotion and sustainable development throughout the year.